Kingston, a leader in producing USB flash drives, solid-state drives (SSDs), and other computer-related memory products has cooperated with InDeed, and has launched the Earth Edition flash drive on World Earth Day. Right now, let’s read this post and see this EarthEditionDrive.
Kingston Has Launched Earth Edition Flash Drive
As is well known, Earth Day is an annual event that is celebrated on April 22. And various events are held worldwide to raise public awareness of existing environmental problems and mobilize the public to participate in environmental protection.
It was first celebrated in 1970 and now Earth Day includes events in more than 193 counties, which are coordinated globally by Earth Day Network.
On that day this year, Kingston Technology that is a manufacturer producing memory drives, SSDs, and other computer-related memory products has launched EarthEditionDrive. It turns the Earth into a USB flash drive, which educated and drives people to take action to protect the Earth.
This activity has been conceptualized by InDeed, the CSR arm of Dentsu Aegis Network.
Features of Kingston Earth Edition Flash Drive
EarthEditionDrive, the limited edition 64GB USB flash drive, offers a default flash drive icon – “The Earth filling up with junk”, which draws people’s attention. Besides, the title of the drive is “Clean Up Before Time’s Up”, which also makes for an uncomfortable reality check.
The brand new 64GB USB flash drive is absolutely full. This drives home the point that we are running out of space, which is a disturbing parallel with real life.
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After opening the drive, rows upon rows of junk appears, showing the impact of pollution and drives people to connect to NGOs so as to take action.
According to Vishal Parekh, Marketing Director, Kingston Technology India, they have worked with InDeed for this social initiative on World Earth Day.
With the high-intensity publicity campaign centered on the 64GB USB drive, the aim of Kingston is to educate their audiences about the harmful effects of ignoring the Earth and to motivate them to take appropriate actions.
It is not just the shock factor: the true purpose of Kingston Earth Edition flash drive is to educate and encourage everybody to do their bit. And one way is to join hands with NGOs through a microsite link in the junk videos.
How to Use This Drive without Space?
If there is no space, so how do people use the flash drive? According to Haresh Nayak, Group MD, InDeed, users have no other choice but to clean up it.
Earth Edition forces people to clean up Earth to use it, which subtly tells people to do the same in real life. This is the kind of event that really makes the public think about the planet.
And everything including the messaging on the package, contents and the 64GB Kingston Earth Edition flash drive is crafted in a way that will make people take a good look in the mirror and consider actions carefully.
Besides, “World Earth Day is our big chance to put the spotlight back on our planet”, Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney says.
The humble Kinston USB flash drive has been turned into a mouthpiece for saving the planet that warns people at every step. Actually, when transferring a file in a PC, Windows says “There’s not enough space left on Earth. Clean Up Before Time’s Up”. This sums up not just the campaign but the very need to do this.
As part of the campaign, the EarthEditionDrive has been also sent to green NGOs and influencers to expand the spread of information on social media platforms and on the ground. Fittingly, this activity is called “Earth Edition” since it doesn’t get more “limited edition” than the planet.