Toshiba Memory Is Rebranding as Kioxia in October by Report

About Toshiba Memory

Before giving something on the news – Toshiba Memory to rebrand as Kioxia, let’s see what Toshiba is.

Simply put, Toshiba Memory is a Japanese multinational computer memory supplier and its headquarter locates in Tokyo, Japan. This company is always devoted itself to producing flash drives, solid-state drives (SSDs), electronic components, office equipment, consumer electronics, medical equipment, and so on.

For hard drives, it has launched many kinds of HDDs and SSDs to meet users’ various requirements, for example, NVMe SSD Portfolio for cloud data centers, XG6-P NVMe PCIe M.2 SSD for gamers, enthusiasts, and the enterprise, etc.

Recently, this company has a piece of hot news: Toshiba Memory is changing its name to Kioxia. What does this mean? Get the answer from the following section.

Toshiba Memory to Rebrand as Kioxia

The new name Kioxia is pronounced “kee-ox-ee-uh”. This name combines the Japanese word kioku (meaning memory) with the Greek word axia (meaning value). Merging memory and value is a better representation of this company’s mission to uplift the world with memory products. This forms the foundation of the firm’s vision.

The new name Kioxia is expected to impact the global businesses of Toshiba Memory and another 14 companies will adopt the new name, which is largely effective on the same day.

According to Toshiba, this change will happen in October and this marks a new era for this company. To be specific, it attempts to meet users’ increasing demands for high-performance, large-capacity storage and data processing. This can make this company grow sustainably as a leading manufacturer in flash memory in the coming years.

Stacy J. Smith, executive chairman of Toshiba Memory Holdings Corporation states that Kioxia will cooperate with users to satisfy different requirements for daily life by using memory as the starting point. This can offer long-lasting value to society and make the world more interesting.

Rename Toshiba as Kioxia: Have an Influence on Users

Kioxia is going to develop, produce and sell BiCS flash memory and solid-state drives (SSDs) of Toshiba. But a company spokesperson has confirmed that hard disk drive (HDD) business will keep the Toshiba brand name.

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Actually, this is not the first time that Toshiba rebrands this year. In January, Toshiba Client Solutions rebranded as Dynabook; In April, Toshiba America Client Solutions became Dynabook Americas. Other global divisions also adopted the name, too.

There may be some confusion about the new name as usual. Perhaps users need to take a while to be used to the change. The impact may be minor for commercial customers while some impact may be on consumers.

The End

Now, we have shown you much information about the news -Toshiba Memory to brand as Kioxia. No matter which name it uses, this won’t impact its products, thus, don’t worry. Believe that the products will become better and better.