This post released by MiniTool official discusses the reasons that lead Microsoft to develop and publish Windows 11, the next-generation operating system (OS). Read the below content to learn the details!

Update: The official Windows 11 is already available since October 5, 2021. 

Windows 10 was supposed to be the last version of the Windows operating system. Just before Microsoft released Win10, an employee mentioned that it would be the last version of Windows. There would not be a new version of the system, just updates to Win 10.

Now, Windows 11 is coming. Then, what reason makes Microsoft change its mind and decide to have a Windows 11?

Although Windows 10 is powerful and can satisfy most users, some people still expect a major upgrade of Windows, not just incremental enhancements to version 10. And, there are good reasons for Microsoft to roll out Windows 11.

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Reason 1. Threats from Rivals

The threat from Google’s Chrome OS has never been bigger. People turn to buy low-cost Chromebook laptops instead of traditional Windows PCs. According to the investment by Gartner, the sales of Chromebooks grew 200% in 2020 while the whole PCs field grew only 11%. Microsoft is facing the challenge of enticing users to return.

On the other hand, Apple introducing Mac computers that run its own Arm-based M1 chips, which boast more impressive battery life than Intel-based PCs. Though Microsoft and other PC makers have come out with Arm-based Windows 10 computers, there are software compatibility problems.

Therefore, rolling out the new Windows 11 can mitigate the pressure coming from rivals.

Reason 2. To Boost Surface

The Surface is Microsoft’s own line of PCs that could be made more intriguing on shelves. Its revenue grew more than 30% in the 2nd and 3rd quarters of 2020. Yet, that is still far from Chromebook-style growth. So, a rejuvenated Windows might persuade people to take a second look at the Surface Pro whose basic hardware design has not changed all that much since its 2012 debut. So, here comes Windows 11.

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Reason 3. For Business Good

Roll out new versions of main products can increase the incomes, this is also true for Microsoft Windows. Traditionally, Windows had a higher operating margin than the whole of Microsoft. So, keeping Windows growing will bring more profits to Microsoft.

Reason 4. The Trend of the Situation

Since the continuing of coronavirus, many people have to work or study at home. Many people need to buy a computer or change a new PC, which greatly increased the shipments of computers, so as to listed growth rates for Windows license revenue tied to consumer PCs.

Therefore, Microsoft could release Windows upgrades to entice people to buy new machines. So that comparing results against the pandemic computer crush do not make for weak presentations to investors. Therefore, this is a good time to introduce the next generation of Windows.

Reason 5. Windows 10 Gets Old

Although Microsoft releases two updates for Windows 10 per year and keeps it fresh. It can’t deny that Windows 10 is six years old and is older than any of its predecessors. Thus, it’s time to invite a new version of the operating system.

Reason 6. The Pursuit of perfection

Although Windows 10 is powerful and can satisfy most users, there is still room to improve Windows 10. For example, some users find Windows annoying for product promotions and alerts about software updates. Also, with the change of trends, nothing will keep popular especially for design. Maybe this is why design is the most obvious change in Windows 11.

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Reason 7. To Enhance the Brand

A fresh new Windows can help with Microsoft’s overall perception. Windows 11 can show the numerous Windows users that the system is evolving. So, consumers may think the brand is evolving too. Thus, they are more willing to pay for other Microsoft products like Office.

Why there is a Windows 11? The above reasons may be the causes that make Windows 11 come into being. Maybe there are other reasons. You are recommended to share your opinions in the below comment section. Thank you for your ideas!

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